Utilizing unique designs, logos, names and symbols helps set small businesses apart in a world where technology is often vying for customers' attention. Wisconsin business owners often trademark these unique aspects of their company, but that does not necessarily stop other people from infringing on those trademarks. Here are a few things some business owners might find important about trademarks and small business law.
As protected intellectual property, trademarks help businesses protect their individual brands. Trademarks not only protect businesses, but they also protect consumers from confusion or deception. As such, trademark infringement often involves businesses operating in similar industries. If a similar phrase or design is used by another company in a different industry, it might not be considered trademark infringement because consumers are unlikely to be confused.